Unit 7: “Crush” Online Magazine Analysis

Today our task was to analyse the food and drink online magazine, Crush; and find out what makes a magazine interactive or non-interactive. Straight away I noticed the layout was completely different to a traditional magazine, there was less wording on it, somehow it was simpler, and it had social media logos that could click and it would take you to their social media. A big part of interactive magazines is things like hyperlinks, buttons, and animation and in the front of cover you can already see these elements.

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This award winning magazine is about food and drink, which is not only shown by the title and the choice of photos but the overall style. The choice of colour in a minimalistic way reminds one of many other cooking magazines or shows, there is a simplicity to it but the bold colours and font type catches the eyes and makes the reader pay attention to certain words or pictures.

Once you go onto the second page (by using the interactive buttons to flick through the magazine), the photos are animated and the table of contents is also interactive as you can click on each title and it would take you to the page.

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Another big thing I noticed in interactive magazines is adverts, on a traditional print magazine you’d find a one page advert on a product, very one dimensional and ambiguous or you can also find adverts with a lot of details. While in an interactive magazine, even though it’s similar, they “topics”, for example on the advert below it’s advertising the mobile version of the magazine while in a print magazine you wouldn’t necessarily have a big advert for that, rather you’d get a small sticker type box saying “Hey! We have a mobile app, search xxx to find it” but in an online magazine, it actually links you to the App Store or website.

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Another example of an advert in an online magazine is the one below, which is an advert  for “NutriBullet”, a very famous juice blender, in the magazine it was actually a GIF (Graphics Interchange Format), so it’s easier to show the information without making it wordy and put too much on the page. That’s why print magazine are limit by trying to make it as visually remarkable as possible so people will remember it and search or put a lot of information in one advert.

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The magazine featured many articles about restaurants, new inventions to the food/drink world, it also talked about events and there were recipes as well, like any other magazine but to make it interesting of course there is that playful, fun element that the interactivity brings.


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